you just don't get it

Here we go again, more well intentioned nonsense in the do-good arena. Walk Against Warming is, on the face of it a fine idea. What could be more green than walking to raise awareness of something we're all aware of, letting politicians know what we the people know they already know?

We are encouraged to wear sky blue laces.

OK, but what if you, and almost everyone else, does not have a pair of sky blue laces? How are people supposed to know just how green and caring you are if you're not wearing some badge of honour? I guess you'll need to go and buy some sky blue laces. Laces that you almost certainly don't need. The production of which has raised your carbon footprint just a little bit. I'm sure no one will notice. After all, being green isn't about you, it is about big nasty polluters. The bastatrds! The most important thing you can do is put on a big visible "green as fuck" something or other that is, lets face it, far easier than actually doing something yourself. THINK, for fucks sake.

The website, of course, sells laces. It also sells Walk Against Warming t-shirts. Maybe I'll buy one. No wait, I don't need another t-shirt. Ah fuck it, let me consume a bit more anyway. After all, it is for a good cause, the cause of everyone being able to see how green I am. Good old me!

If I click through I get to the Nature Conservation Council of NSW website where they tell me I can

Show your support for Walk Against Warming and buy a t-shirt - revenue helps fund the organisation of the Walk.

So the revenue from shirt sales goes towards funding the walk. It does not go towards any initiatives that could make the slightest difference, like maybe the Stop Buying Shit You Really Don't Need fund? Just once I'd like to visit a do-good site, click on the always-present Shop link and be presented with that message; Don't buy stuff you don't need.

No chance.